An informative ebook is a powerful tool for your brand. Not only does your own ebook position you as an industry authority, but it also helps people understand what you do and why you do it.
Table of Contents
Purposes of An Ebook
You can write an e-book as a free opt-in to build your email list, or you can use an ebook as a content upgrade to sell as a digital product. Whatever the purpose, a quality e-book helps you gain the trust of potential clients and builds your brand. Also, when they read your ebook, they’re more likely to read your blog or visit your website.
Maybe you’ve thought about writing an e-book but you:
- struggle to find the right words or get your ideas organized
- feel the task is somewhat daunting
- can’t seem to get started
If you don’t have the resources to hire a professional writer, it’s not as hard as you might think to write your own ebook. That’s why I’ve compiled some simple steps to help you get started.
Identify A Great Ebook Topic
The first thing to remember is that the trick to finding the best topic is understanding your customer. Think about your customers’ most common problem. If your ebook answers their most pressing question or solves their most persistent problem, they’ll want to read it.
With this in mind, do some market research to make sure you have a great topic to write about. What questions do your customers ask you the most? Join some Facebook groups in your niche. What are people talking about? What questions are they frequently asking? What are their struggles?
Write An Outline and Table of Contents
To that end, investing in some planning time will help you write your book quickly and efficiently. To get started, create an outline to stay organized and on track. It’s important to remember that the outline is not set in stone. It simply gives you a plan to follow and helps organize your ideas. Eventually, you’ll convert your outline into your Table of Contents.
Describe Your Ideal Audience
Next, use your earlier research to describe your ideal audience. The more details you include, the better. After you’ve identified your ideal audience, you can create a high-level view of what you want to teach in your book.
Determine The Ideal Length for Your Ebook
Generally speaking, it helps to set a goal for the number of words you’d like to write. When you have a goal to work towards, it helps you make progress towards finishing your book. I recommend setting a daily goal on how many words you would like to write each day. Set aside a specific time each day to accomplish that goal.
Just Start Writing
Start by working on one chapter at a time. It helps to use a simple question and answer system for each chapter. Ask why, what, when, where, and how questions on your topic. Continually refine your writing until you’re sure that you’ve clearly and effectively answered those questions.
I’ve created some resources to help you write and design an ebook in a fraction of the time. It’s as easy as downloading one of my e-book templates, following my Irresistible Writing Formula and dropping in your text.
Proofread and Review
Finally, review your work with a critical eye. Look for typos and misspellings. Replace all uses of the passive voice with the active voice. To illustrate, “The dog was brought to the vet by its owner” becomes “The owner took her dog to the vet.”
Reading your work aloud also helps you catch grammar and usage errors. And don’t forget to install Grammarly, your personal grammar coach to help you along the way. The last thing you want is for your readers to point out grammar and spelling errors! For more tips on what to look for when proofreading, check out my previous article here.
Format Your Ebook
Once you’ve finalized your text, you can begin thinking about laying out your pages and adding some graphics. You don’t need to be a graphic designer to do this. As long as you remember some basic page design principles, you can create a presentable ebook without breaking the bank. When laying out your pages, you want to:
- Break up text with plenty of white space
- Add quality images without cluttering the page
- Use headings and call-out boxes for emphasis
It’s important to realize there’s no need to invest in expensive software. Microsoft Word, Powerpoint, Apple Pages or Keynote can work well for basic page layout. Free tools such as Canva can help you create your own designs, while photo sites such as Unsplash offer quick access to beautiful images. Once you’re finished with your design, simply export your document as a PDF, and you’re done!
Note: If you’re planning on publishing your ebook on Amazon, you’ll need to format your book using their Kindle formatting guidelines.
To sum up, if you’ve been thinking of writing an ebook, it’s worth your time to get started right away. An ebook is good for your business. You’ll help build customer trust and boost your authority.
What topic do you have in mind?