You might be asking why you’re seeing articles about Goldendoodles and Doodle breeds on a B2B small business writing website. I do this for two reasons. The first and most important reason is that I absolutely adore Goldendoodles. Our family Goldendoodle, Zuma, is a truly special dog. Our newest addition, Kai, is an absolute treasure.
One of the best tips for writing well is to write about something you know and love. So my reason is simple. I could write about Doodles all day log because I’m passionate about them.
The second reason I write about Doodles here on this website is this:
It’s my way to practice what I preach.
Here’s what I mean.
Table of Contents
Writing for SEO
To put it simply, when you provide useful content on your website, people find you on the internet. Plus, it gives you a steady supply of unique content to promote across your social media.
I talk more about why creating content is so important for your business here.
While it may be tempting to constantly sell your products or services in your blog posts, it’s not the best idea.
People are not likely to read that.
Share Expert or Insider Knowledge
Instead, write articles around a topic that’s related to your business that help your customers answer a question or solve a problem. Starting a blog is one of the best ways to provide expert knowledge, and share your advice, tips, and hints.
Over time, people will view you as a resource — not just a salesperson. As people share your articles, you’ll get backlinks — which helps Google see your site as a great resource.
Include relevant keywords for SEO, and in time, your site will climb in Google in search rankings for that topic.
Put Your Website to Work For You
Your website’s job is not to just be an online brochure. It can do more than just look good. If your blog posts are easy to find, helpful, and maybe even fun to read, they will draw more people to your site and convert to more sales.
Like everything else, writing blog posts gets easier the more you do it. Eventually, it becomes more and more natural. This is especially true if you’re writing about something you’re passionate about or have expert knowledge in.
Choose a Niche You Where You Can Compete
So back to why I write about Goldendoodles here on my blog.
The topics of content writing, content marketing, and blogging are highly competitive terms to rank for in Google search. Articles from Moz or Hubspot will outrank mine every single time.
For small businesses, it’s more worthwhile to pick a niche where you can compete. Choose a topic that gets enough search volume that people will read it, but not so broad that it’s too competitive. I cover more about choosing a topic here.
The Content Writing Solution for Small Businesses
My solution as a small business is to write about Goldendoodles.
It’s not a sub-topic of my actual business, but I think it will illustrate the concept well on my own blog.
And while I do this, I’ll share everything that happens with my own SEO — the good, the bad and the ugly, so you can see firsthand what exactly happens.
My goal: to teach by example.
So don’t be confused about the Goldendoodle posts on a freelance writer’s website. Someday it will make sense.
In the meantime, you can look forward to all kinds of fun and interesting articles here about Goldendoodles and other Doodle breeds.