Industry: Medical

Project Type: Website Copy
 

About The Project

When creating its new website, this pulmonary medical practice wanted to distinguish itself as a premier healthcare provider in pulmonary and sleep medicine. The goal of the website was to educate, inform and establish trust within this field of medicine.

The Solution

Starting from scratch, we researched all relevant content of each health topic to provide educational information and compelling copy throughout the site. We analyzed the competition and distinguished the practice’s mission and values for a cohesive and compelling message across its web pages.

Establishing Trust

Build Reputation

The new website copy distinguishes the medical practice as a premier healthcare provider in pulmonary and sleep medicine.

Content Creation

Through research and working with subject matter experts, we wrote content across their web pages to educate and inform their target audience.

Community Leader

The mission and values were an important part of the website’s messaging strategy. At the same time, the goal was to educate, inform and establish trust within this field of medicine. We made sure we effectively did both.
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