The ROI of Free Content for A Small Business

For a small business, creating content is more important than ever.

“I should start blogging. I want to create a podcast. I’ve thought about posting some videos on YouTube.” You’ve said this to yourself time and again.  But as a small business owner, the urgent demands of the day distract you. Another day goes by, a month goes by, and you still haven’t written one word, or even thought about what you would say. 

You have a business to run. Time is money.

Is creating content really worth the time? Advertising has worked well for you, and you’re skeptical that blogging would even work for your business. Creating free content seems like more time than it’s worth. 

This couldn’t be further from the truth. 

Why? Because it’s free. And in 5 years, you’ll wish you did.

The only cost is your time. With your own sweat equity, you can build something valuable. That’s why it’s so important to use your time efficiently.

In a Sydney 2019 keynote address, digital marketing expert Gary Vaynerchuck said: “We are sitting in the easiest time to become a successful entrepreneur.” 

Gary Vaynerchuk says the rewards will come to those who create content.

He says creating content the SINGLE most important activity a business should be doing today to build a brand. He also says the time is NOW. It’s so important he says that if you have employees with any downtime, they should be creating content for your brand. 

Podcasting Packs a 1-2-3 Punch For Creating Content

“Podcasts are being consumed at a remarkable rate… If you can start a podcast around the thing you do, I highly recommend you get started. Even if you have 1,000 people listening — you don’t have to be a top 100 podcast — you just need the people you’re trying to reach.”

“Podcasting is The New Blogging”

Seth Godin

Gary Vee’s advice is backed by data from Edison Research. Their study, The Podcast Consumer 2019, uncovered that podcasts are now being adopted by the majority of Americans: 

  • 51% reported they have ever listened to a podcast
  • 32% had listened in the past month
  • nearly 1/4 of Americans listen to podcasts weekly
  • 40% of Americans age 54 or younger listen to podcasts monthly
  • 54% of podcast listeners said they were more likely to consider the brands they hear about on podcasts 

Perhaps even more telling is that these numbers are up significantly from one year ago. In 2018, Seth Godin said “Podcasting is the new blogging,”  and it looks like it’s here to stay. In the past year alone, 64% more Americans have discovered podcasts. Once a majority adopts something, it’s popularity ramps up. Podcasting is now becoming mainstream. 

54% of podcast listeners are more likely to consider brands they hear about on a podcast.

So if you weren’t one of the blogging pioneers of 2002-2006, there’s still time to jump on the podcasting bandwagon.

Another benefit of podcasting: You can repurpose it to create two more types of content. You get three pieces of content for the price of one. You can film your podcast to create video content for YouTube, LinkedIn, and Facebook. Then you can transcribe your podcast to use as a blog post.

Here’s a quick and easy way to use Google Docs to transcribe your podcast into a blog post:

Open Google docs and create a new document. Turn on the voice recognition microphone. Play your recording, and it will start transcribing your podcast or video. You’ll need to go through the document and clean it up, but you’ll have a written document you can transform into a blog post. 

Why Blogging, White Papers, and Ebooks Are Good For Your Business

Here are some statistics that prove a blog for your small business is a wise move, no matter what industry you’re in.

  • Websites that have a blog tend to have 434% more indexed pages. When your website has a lot of content, search engines will recognize it as a resource. 
  • 61% of consumers have made a purchase based on a blog post.
  • 82% of consumers enjoy reading relevant content from brands
  • 70% of consumers learn about a company through articles rather than ads
  • Blogs influence purchase decisions even more than social media

As a small business owner, you need to decide what you could accomplish with a blog. Business building content comes in many shapes and sizes, depending on your industry. The purpose of one piece of content can be different than another. If you sell a complex product that requires explanation, you need a white paper to explain it in a way that helps your customer make a decision. Maybe you need to help your audience understand an issue in a new way that helps them discover a solution.

Some examples of how to narrow a content topic for your small business

Joe sells an epoxy for factory room floors. This product looks very similar to its competitors, but he has case studies that show his product is more durable than any other epoxy on the market. A white paper or blog post that explains the case studies would help Joe prove the advantages of his product over the competitors. Informative articles on topics around factory room safety would enhance his brand authority. Because his product is unique in his industry, free content would help Joe provide more information to his ideal customer.

Susan owns a local dog training service. She has a unique approach to training and has had very successful results. Her private service is highly personalized and is more expensive than the group classes offered at local pet stores. Blog posts would allow Susan to engage and connect with local dog owners on a more personal level, educate them on her training methods, and build her credibility. An ebook that highlights success stories from graduates of her program, and offers training advice and tips on handling common behavior problems would help her audience get to know her and what makes her unique.

Do you want more people visiting your site? Calling your office, or walking through your doors? Then, yes, you should start blogging. Yes, you should have a free e-book available for download on your website.

By themselves, free content doesn’t convert visitors into customers, but they provide a lot of value by driving traffic to your website, improving your authority and building your credibility.

Yes, creating free content is worth your time. 

You just need to do it efficiently.

Decide On Your Content Goals

You’ll want to determine both your qualitative and quantitative goals for your content. This will help you track the return on the investment of your time. Are you primarily interested in driving more traffic to your site? Are you looking to grow an online following that’s engaged with you or your brand? Do you want to convert more customers? You can measure:

  • the percentage increase in web traffic
  • the percentage increase in social media followers
  • the number of leads each month
  • the increase in sales each month

Your goals will help you determine what type of content you will create. You should always be asking, “Will it help achieve my business goals?” If the answer is no, you need to re-think the idea. 

But no matter what, you need to create content. 

“If you do not produce words, pictures, and videos for a mobile device, you are fundamentally irrelevant, and you’re declining in your business opportunity on a second by second basis.”

Gary Vaynerchuk

Understand What You’re Best At

How do you communicate best? You may be a good writer, but you might be a better speaker. Are you less comfortable on camera, but you can communicate well on audio? Once you discover the best form of communication for you, do that first and repurpose into the other forms.

Create a Content Calendar

So how do you get started planning content that helps you achieve your business goals? 

It starts with a content calendar. 

A content calendar, or editorial calendar, is a schedule of what content you will publish and when. It’s a plan that keeps you on track so that you can actually follow through.

It’s the key to consistently creating new content, posting to your blog and staying in touch with your ideal customers. It helps you consistently deliver a variety of content to your audience. Without a thoughtful content calendar, you create random content without purpose. 

Your Content Calendar Is Your Brand’s Programming

Think of your content calendar as your brand’s programming. If you think of it as a broadcasting network thinks of their programming, it will force you to plan ahead. It will help you focus on quality, not quantity. It will give you an overview of everything you’re producing, so you can seek stay relevant to the needs of your audience.

Most importantly, it will save you time, keep you organized and is the vehicle that keeps your team on the same page.

You can set up your content calendar in a variety of ways. It can be as simple as a paper calendar, Google Doc or spreadsheet, or you can use tools such as: 

  • Asana
  • Trello
  • Hubspot
  • CoSchedule
  • Basecamp

If you take the time to develop your calendar for 6-12 months in advance, you can plan your podcasts, write articles, create guides or any other content ahead of time, so that you’re maximizing your time. Once it’s published, the cost of your content is zero, and it works for you 24/7. 

How to Innovate Your Message and Find Relevant Content Ideas

The most valuable content fills a vacuum that’s missing in the market. You can cover a topic that nobody else has written about, or you can cover it more thoroughly than anything else that’s already out there. So don’t focus on what your competitors are talking about; focus on what they’re not talking about. Bring your brand to life with its own, unique personality. Build trust by staying in front of your ideal customers. People are willing to support smaller brands as long as they feel they can trust them.  

Step 1: Brainstorm a List of Customer Questions

Think about the questions that your customer may be asking and how you can answer those questions. You may have a great idea in mind, but if nobody wants to know about the topic, it doesn’t make sense to add it to your calendar. What is your audience most interested in? What is their most acute pain point? What are the most frequently asked questions? Make a list of everything you can think of.

Write down these topics and build your content calendar around these ideas. Think about rotating the subjects around different products or services. 

For example, a Med Spa may cover topics such as:

Is Botox safe? Is Coolsculpting painful?

How long do the results of Microneedling last? How much do Hydrafacials cost?

Step 2: Ask for Input From Sales and Customer Service Staff

There may be questions your customers are asking that nobody is answering. Sales and customer service team members are interacting with your clients regularly. They may be coming across repeated problems or answering the same questions all the time. They hear customer concerns and fears. What are the biggest sales obstacles they encounter? What is the most common reason potential clients hesitate on purchasing the product or service? Listening to your customer is one of the most important content generating tools you can use. More importantly, it’s just good business.

Step 3: Ask Your Customers

Along those same lines, foster community among your clients. Whether it’s through social media, or on your blog, ask them what they would like to see you write about next. People love to be a part of the process, and involving them along the way ensures they will be interested when you publish it. By connecting with them in a new way, they’ll be more enthusiastic about your blog post and will be more likely to share it. This can help attract new customers and generate interest in working with you.

Step 4: Do a Google Crosscheck

Next, Do a Google search to discover what might already be out there on the topic. How are others currently addressing an issue? How might you answer it differently? How can you cover it in a more complete way?

Step 5: Let Your Competitors Inspire You

A competitor may discuss an idea that could be elaborated on more fully. You could then talk about that same topic in a more in-depth way. Visit your competitors’ YouTube channels and look for videos that had a lot of views or comments. Read the viewers comments. 

Again, what are they not talking about?

Were there any questions you could answer? Were there any other discussion topics that emerged?

Step 6: Cover Many Perspectives of One Topic

Look for topics that have varying perspectives. By addressing several sub-topics in addition to the original topic, you increase your level expertise and improve your credibility. 

Step 7: Find Your Reader First

Research articles from your industry that people share the most. There are several tools to help you do this. You can use:

  • Buzzsumo
  • Ahrefs

Using these tools, you enter a search term and they show you what content was shared the most around this topic. You can see the popularity of a given topic before you ever write one word. Knowing what topics already have an audience makes the time you spend creating content worth your time. There’s no benefit in writing to an audience that doesn’t exist. 

One of my favorite tools is Answer the Public. You type in a keyword and it gives you the questions most people are asking around popular search topics. You can come up with countless articles just by answering these questions. 

Step 8: Do Keyword Research

Keyword research is one of your first activities for SEO. Investing the time to find the best keywords will help make your blog more likely to appear in Google search results which in turn helps generate more traffic to your website. 

You want to identify keywords that have the best opportunity without being too competitive. They are usually specific topics within a larger topic and are known as “longtail” keywords. 

Here is an example of a long-tail keyword for a Nutritionist: If you were to write about “Healthy Eating,” you would be competing with authorities such as the Centers for Disease Control, or Healthline. However, you can aim to rank for long-tail keywords such as, “Healthy Eating for Single Moms” or “Healthy Eating for Single Moms on a Budget.”

Some tools you can use for keyword research are:

  • SEMRush
  • UberSuggest
  • KWFinder

Create Cornerstone Content

By creating various forms of content around related, long-tail keywords, Google will see that your website offers high quality, specialized knowledge on a given subject. Eventually, you can combine all of these specialized pieces of content into one larger piece of content, such as one long blog post. This is called “cornerstone content.” When you consistently focus on a large number of highly specialized topics, it becomes more likely to rank on Google’s page one for the larger, more competitive keyword. So, fill your editorial calendar with content around similar long-tail keywords!

Keyword research tools will help you identify long-tail keywords. You can also use Google Related Searches for clues. If you type in a keyword in the Google search bar, you’ll notice related searches below. Google Trends will also show you if a topic is increasing or decreasing in search volume. 

You’ll want to set up an area on your content calendar that includes your chosen topic and the keywords you’ll be targeting. 

Step 9: Set Your Schedule and Stick To It!

One of the most important pieces of your content calendar is setting a regular schedule for publishing your content. Even if it’s only once a month, publishing needs to be consistent. You can “batch” the work by creating each form of content ahead of time and schedule them to publish on a regular day – it can be every week, twice a month, or once a month. Your content calendar will help keep you on track. Choose what is realistic for you to do consistently. Quality is more important than quantity. 

Step 10: Decide Where You’ll Share Your Content

Once you publish your content, it’s time to share it. Which social media account should you share to? It depends on where your customers are. Here are some examples: 

If you offer a B2B Service, share your articles on LinkedIn. You can syndicate your articles on your LinkedIn profile and gain a subscriber base there. (Key tip: In this video Gary Vaynerchuk talks about how LinkedIn is like Facebook was in 2011 — it’s no longer just for business content. So don’t miss out on the rewards that exist on LinkedIn today.)

Join Facebook groups related to your business or industry and contribute to the group whenever you can. In order for your articles to be well-received, you need to be an active member of the group. That means you answer questions and contribute to discussions in a genuine way. Otherwise, you’ll come across as self-serving and spammy.

Serve Your Audience Instead of Yourself

Don’t forget your email list. You can send your blog posts as a newsletter to your email list, send a link to your latest video tutorial. The main point is to serve your audience, rather than focus on serving yourself.

Also, remember some of your content can be short and simple — your thoughts and observations you share on Twitter and replying to comments on your Instagram posts. Interacting on social media enhances and builds your brand.

Creating Content Is All About Efficiency

Time and money. Yes, they are limited resources for small businesses. That’s why you must use every resource at your disposal to stay relevant in today’s rapidly changing economy. As with every other aspect of running a small business, creating content is all about being efficient. That means you should have a plan, delegate where you need to, outsource where you need to, and use the right tools. 

Create Content Now: In 3 Years, Your Future Self Will Thank You 

While you may think of creating content as a non-core business activity, it creates enormous value in building a brand. Content rewards you on a compound basis and is one of the most powerful assets you can create — essentially for free.

“The answer to your biggest upside or ambition is to make content. As much of it as humanly possible. And make it where people actually pay attention so they become aware of what you want them to know.”

Gary Vaynerchuk

I talk more about content writing fundamentals for small businesses here.

Do The Right Research To Sell More Books

If you’re not a fan of research, you’re not alone. But, you must do the right research to sell more books. You may feel stagnant spending hours researching something. You may prefer “doing” over researching.

But when it comes to writing a non-fiction book, research is a huge part of the doing. 

I know. Research is unsexy.

But when it comes to self-publishing a book, research is well worth your time.

The only caveat is this: You must plan your research out ahead of time so that it doesn’t become a time-wasting trap. You don’t want to steal away precious writing time with inefficient, unorganized research.

The right research doesn’t just happen. It takes a plan.

Types of Research When Writing A Non-Fiction Book

When planning your book research, you want to research two things about your topic idea:

  1. Its viability as a book for sale on Amazon
  2. The actual subject matter of your topic 

Research and Validate Your Topic Idea

One of the most common mistakes new authors make when self-publishing on Amazon is not researching their book topic based on Amazon’s algorithm. When you properly research your book topic instead of wishing and hoping, people find your book, and you set it up for success.

Research Amazon Best Sellers

Researching a viable book topic is all about tapping into what shoppers on Amazon are searching for.

A good starting point is to check out the Amazon Best Sellers. Here’s how: Do a Google search and type in Amazon Best Sellers. Then go to the Books category. Scroll through and see the different categories of what’s popular. This will give you a good idea of what’s popular and what’s trending to try to spark some creativity on what you might want to write about.

So, if you look under Business and Money the number one bestseller is often Seven Habits of Highly Effective People. Then you can take it down to a specific category, such as investing. This will give you a very good picture of the topics that are actually selling. Keep moving down to more specific categories.

For example, if you go to Real Estate, you could then look at Job Hunting and Careers. Within each category, there are all kinds of sub-topics, so you can really drill down into some very specific areas. Keep going through this exercise to generate a list of ideas. 

Use Research Tools

You can also choose to invest in a Kindle keyword software tool such as KDP Spy, Kindle Samurai or KDP Rocket. I personally use KDP Rocket. By using one of these tools, you can write a book knowing that there’s actual demand for your idea before you start writing. You can also see how competitive certain niches are and whether or not they’re worth your time.

When writing a non-fiction book, there are tricks to speeding up the process, as I talked about in Secrets To a Super Speedy First Draft. Doing the right research plays a big role in saving time. It helps you know what topics are worth your time. This will help you become more successful more quickly.

Your topic will also dictate the amount of research you’ll need and the length of your book. A highly technical topic will obviously require more research than a topic that’s based on your own personal experience. If you’re not sure how long your book should be, I talk more about that in the Ideal KDP Book Length for Non-Fiction.

Gather Credible Information for Your Topic Research

The second type of research is the actual content of your book. When performing this type of research, you want to have a system to organize all of your research. When writing a non-fiction book, you can interview past clients, other experts in your niche, or reference other books on your topic.

Put together a system where you can refer to all of this information in one central location. It can be in whatever format you like, in Google Docs, Evernote or Asana — whatever works for you. The point is to have a system to stay organized and a place to find what you need when you need it.

Use Primary Sources When Writing A Non-Fiction Book

It’s critical to consult trustworthy sources for your research, especially when writing a non-fiction book. You want to rely on primary sources as often as you can. That can be direct information about a topic in the form of eyewitness accounts, historical documents, statistical data, speeches, autobiographies, surveys, interviews, and letters, etc.

Remember, Wikipedia sources content from the public, which means it is not a primary source. Its information is not always 100% accurate. When writing a non-fiction book, do some preliminary reading to get more familiar with the information that’s available on your topic. Remember to read with your end goal in mind. While something might be intriguing or interesting, it might not be useful for your purposes.

Execute Your Research Plan

So when you’re writing a non-fiction book and the desire to research eludes you, think about these sage words from Ryan Holiday:

“Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory.”

Remember, there is power in knowledge and information. When you validate your topic and include the right information, you will write a quality book that sets you up for success. So, do your research efficiently and expertly. Who knows? You may even learn to love it in the process.

If you want to learn more about how to do the right research to sell more books and other topics on self-publishing, you’ll like my book, The Author Effect and the free tutorials on my YouTube Channel, Self-Publishing with Sandra.

Ideal KDP Book Length For Non-Fiction

The ideal book length for self-publishing on Amazon may depend on your goals.

What is the ideal KDP book-length when writing a non-fiction book? Is a long book better? 

Many would-be authors worry that readers will not take a short book seriously. In fact, the average nonfiction book on Amazon is 10,000 words, which translates to 80 pages. Many of the misconceptions on the ideal book length are left over from outdated publishing industry standards.  In years past, a thick book spine was the advertisement for the title on a bookstore shelf. It represented more shelf-space and made it more visible to shoppers. Not so today, especially when it comes to self-publishing. Most self-published books today are sold online, and they get the same amount of listing space on Amazon as a 1200 page book.

Consider Writing A Series of Shorter Books 

If you’re writing about a lengthy topic, you might want to think about breaking your topic down into a series of shorter books. Rather than spending many months writing one long book, you can write and publish several short books over a period of time.

While there is no minimum or maximum book length on Amazon, I personally recommend at least 10,000 words for non-fiction, unless you can cover the subject effectively with fewer words. The point is, your book should provide the information the reader expects – no more, no less.  You want to evaluate your book’s length based on what your readers need and questions they are asking. Don’t fill space just to have a certain number of words. Answer your readers’ most pressing questions and solve their immediate problems.

In the post, Secrets to A Speedy First Draft, I talked about my Note Card writing system for making your writing go much faster. If you followed that technique, go back to your stacks of note cards and see if you can organize them in different ways. Try to come up with a series of shorter book topics that you can self-publish on Amazon. For more tips, download my Faster Writing Cheat Sheet

Consider How Length Impacts Your Printed Book

Keep in mind there are some page restrictions for printing and binding a paperback book. When setting up your print file on KDP, Amazon will notify you if your book is not thick enough for the title to appear on the spine. Also remember, a large number of pages means higher printing costs – which means you’ll need to charge a higher price to customers in order to make a profit.

Position Your Book For Kindle Short Reads

Amazon does not make all categories available to you as a self-publisher. You’ll see a list of category selections when you first set up your book on Amazon, and you’ll notice the open categories will change from time to time. If you write a high-quality short book, Amazon may automatically place your book in a restricted category called Kindle Short Reads. This is a hidden category that you won’t see among the category choices when first uploading your book to KDP.   A book is considered a Kindle Short Read if it takes the reader to finish it anywhere from 15 minutes up to 2 hours. The page count can go up to a hundred pages, or less.

Because this category isn’t open to everyone, it will have less competition. So, if you write a high-quality book that ranks in Kindle Short Reads, you may be able to target more categories, keywords and build a bigger audience more easily. When my books earned a spot in these categories, they ranked higher for certain keywords and categories. I wasn’t even aware Kindle Short Reads existed until the day I noticed my book was placed there, but I was happy to learn about it!

When writing your book, you can position your book to fit the Kindle Short Read parameters. Over time, if your short book is not automatically placed in this category, you can contact Amazon Author Central and ask them to consider it as a Kindle Short Read. You’ll need to visit the Contact Us form on your Amazon Author Central Page. Make sure to include your ASIN (which is your book’s Amazon number) and specify if you’re making this request for an ebook, paperback book, or both.  

Set Your Target Number of Words

By setting a predetermined length for your book, you’ll write smarter. You’ll avoid wasting time by writing more than necessary, or including extraneous information. When you have an idea of how long you want your book to be ahead of time, you’ll write faster and more efficiently. To learn more, watch my video tutorial below.

Write A Book Fast: Secrets To A Speedy First Draft

Free Download Faster Writing Cheat Sheet

Get the Faster Writing Cheat Sheet for Your Business Book

If you’re an entrepreneur or business owner, the idea of writing a book can be overwhelming. You have a business to run, so you have precious little time to waste. For many busy people, just getting started and finishing the first draft is hard. The key is to have a plan and start writing as quickly as possible, so you can write your book faster. I’ve uncovered some secrets on how to write a super speedy first draft. I’ve used this technique on my published books, and it saves so much time. No more wasting time on the wrong things or staring at a blank computer screen. 

I call it the Note Card Technique. To see it in action, watch my video tutorial below.





You will use 3×5 note cards to flush out your outline for your book topic. Breaking the process down into smaller steps will be much more doable and a lot less overwhelming.

Materials Needed:

  • Several packs of 3 by 5 notecards.
  • Colored pens (5 or 6 colors)

Step 1: Write One Word Per Card

Brainstorm different ideas around the topic of gardening. Let’s use gardening as an example. On each card, write one word that comes to mind about gardening. For example, you could write the word “soil” on a card. You could then write “seeds”, “tools”, etc. Write each brainstormed idea that comes to mind on each card. You’ll just have one word on each card. Keep coming up with ideas and writing the words on the cards. Don’t stop. Don’t edit. This is just brainstorming.

Step 2: Create Subtopics For Each Word

Next, brainstorm subtopics for each word. Write each subtopic word on a separate card. Place all the cards under the main word. For example, you’ll have a pile of cards for soil, a pile for seeds, and a pile for weather. Let’s take the first example of soil. Using a new colored pen, list different ideas about soil: soil for succulents, soil for vegetable gardening, soils for hot weather, soils for winter weather, etc. Write those subtopics on each card in different colors.

Next, take that pile of cards, put it aside and go to the next pile and start working on a new pile. From there you’re going to have separate piles of cards that will form your outline. As you move through the process, take each pile of cards and develop your topic out on the cards.

Step 3: Organize Your Ideas

With all of your topics and subtopic on cards, you can now organize your ideas. You can move the cards around to develop your outline. Move the different subtopics around to organize your thoughts and ideas.  The stacks of cards will form the chapters of your book.

Step 4: Write From Your Cards

Grab one of the stacks of cards and move to another location in your room. Start writing out your ideas from those cards. Expand on the topics and subtopics to write each chapter. You can use voice recognition to make the process go faster. You can speak everything into your phone using the Rev app, and then have it transcribed. Or you can do it yourself and speak everything into the voice recognition on your phone. Don’t go directly to your computer because you’ll tend to go straight to editing mode. In the early stages of the first draft, you want to keep the ideas flowing – so try to avoid your computer at this stage.

Step 5: Edit and Polish

Think of the topics as a series of smaller articles assembled into one book. Each article then becomes a chapter. After you’ve organized the structure and expanded on each chapter, copy and paste all your work into a document on your computer. Once you have your first draft complete, you can begin the editing process.

I’ve also put together a cheat sheet that outlines the faster writing tips. Click here to download it for free.

Free Download: Faster Writing Cheat Sheet

Get the Faster Writing Cheat Sheet for Your Business Book



Want To Become An Idea Machine?

Want to become an idea machine like most successful entrepreneurs? They’re gifted with creativity. In fact, creativity is often a predictor of success. Without new ideas, new companies would never exist. Accomplished entrepreneurs see a problem and think of a new way to solve it. They have the ability to visualize the solution and create ways to implement it. But what if you don’t feel especially creative? Not to worry – everyone has creative potential. Did you know the creative thought process can be improved and strengthened? You can train your mind to be more creative. You’ve probably heard the phrase, “Use it or lose it.” If you’re accustomed to exercising every day, you know how important it is to keep it up. Studies show it only takes two weeks of inactivity before your fitness level starts to decline. The same holds true for your mental fitness. The more you exercise the mind, the stronger it becomes, and more ideas are born. Mind mapping, brainstorming ideas are popular ways to keep the creative ideas flowing. Read on for more ideas on becoming an idea machine and keeping your idea muscles in tip-top shape. 

How to Become an Idea Machine

Imagine being a more confident and effective entrepreneur. You no longer hesitate in business decisions. You trust the words coming out of your mouth. You solve problems easily. That’s what happens when you become an idea machine. Here are 10 powerful tips for you to become an idea machine: 1.

12 Studies Reveal The Ideal Blog Writing Length

What is the ideal length for a blog post? That’s the $100,000 question. It turns out, the answer depends on what you’re trying to accomplish and who your audience is. It also helps to turn to the research on the subject.

Infographic: What is the ideal blog post length?

Writing for different audiences and purposes changes how many words belong in your copy. This guide offers insight into how to craft the best content for your goals.


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