The essence of the Goldendoodle personality is a glorious absence of knowing they’re actually dogs. In my latest video, you’ll see exactly what I mean. What would Zuma say if she could talk? This video and this video answer that question.
Goldendoodles are one of many poodle mixes, known as “doodles.” The f1 Goldendoodle breed is a hybrid dog that is a cross of purebred Golden Retriever and purebred Standard Poodle. The parent breeds of the f1b Goldendoodle are a purebred Poodle crossed with an f1 Goldendoodle.
While Doodles are not AKC registered dogs, there are hybrid dog breed registries, such as the American Doodle Registry, that maintain an extensive database of Doodle registrations to document breeding, ancestry and health information of various Doodle breeds.
Most doodle owners know and love the doodle temperament and personality traits that are uniquely all their own. If you own any of the cross breed doodle types of dogs, you know their doodly-ness that is slightly human and dog at the same time.
In this article, I share the telltale Goldendoodle personality traits of this popular hybrid breed.
Goldendoodles Are Highly Intelligent and Loving Dogs
When it comes to ranking in intelligence, Poodles rank second and Golden Retrievers are fourth among the world’s most intelligent dogs. Because Goldendoodles are a hybrid between these two most intelligent dog breeds, they are extremely smart.
Some people would say that makes Goldendoodles high-maintenance dogs. They need proper training, daily walks, and intellectual stimulation. For this reason, starting training at a young age is a great way to ensure your Goldendoodle has a happy, healthy life for many years to come.
Consistency and positive reinforcement are key when it comes to avoiding behavioral problems and destructive behaviors down the road. Their intelligence and loving temperament also make them excellent candidates for use as therapy dogs, guide dogs, and service dogs.
The gentle nature of the Golden Retriever parent makes them a great companion for just about anyone. Most Goldendoodle owners, including those with small children, say they are wonderful family pets. The Goldendoodle temperament makes them great family pets and a good choice for people who can spend time with a dog on a regular basis.
They are a friendly, social, and people-oriented type of dog and are often a perfect dog for young children. For this reason, if you’re away from home all day, a Goldendoodle puppy may not be the right dog for you. They need human interaction and don’t do well if left alone for long periods of time.
With this hallmark Goldendoodle personality trait, some dogs can have a tendency for separation anxiety. As a result, a bored and lonesome Goldendoodle can become depressed and destructive, which can lead to behavioral issues such as digging and excessive barking.
In contrast, a socialized Goldendoodle will most likely become a well-behaved, well-adjusted companion. For this reason, you should begin socializing and training a puppy from a young age and continue this throughout the dog’s life.
Most Goldendoodles get along well with other dogs. However, some can get nervous around unfamiliar dogs. That’s why it’s wise to socialize your Goldendoodle puppy with other dogs and in new environments as soon as possible.
Curly, Wavy, or Straight Coats
While you might expect an exact combination of a Golden Retriever and a Standard Poodle, the appearance of different Goldendoodles can vary quite a bit. A Goldendoodle’s coat can be curly, wavy, or straight. No matter the type of coat, they all need regular brushing and grooming. Curly and wavy hair needs more maintenance than straight hair coats.
Most Goldendoodle puppies will have their adult coat somewhere around six to twelve months. Once the adult coat grows in you will have an idea whether the dog’s coat type will be curly, wavy, or straight. If you’re interested in a hypoallergenic dog, wavy and curly coats usually have little to no shedding.
Dogs with wavy coats more closely resemble teddy bears, and they may slightly shed. Goldendoodles with tighter curls that more closely resemble a Poodle are less likely to shed and are a great choice for people with allergies.
Frequent grooming is essential in order to keep the coat free of matting and tangles. While some owners learn to groom their dogs themselves, many Goldendoodle owners opt to have a professional dog groomer maintain their dogs.
The Goldendoodle One Paw Tuck
@ZumaTheDoodleDog One Paw Tuck
Like other Doodle breeds, Goldendoodles have perfected the one paw tucked under pose. I’m not sure if it’s a solution for what to do with those long legs, or it’s just more comfortable that way.
Whatever the reason, the one paw tuck is a regal pose that you’ll often see in the Goldendoodle personality.
Goldendoodles Come In Many Shapes and Sizes
Goldendoodles come in many colors, shapes, and sizes and can grow anywhere from thirteen to twenty-four inches tall. They can weigh from fifteen pounds to over one hundred pounds.
Toy Goldendoodles are the smallest and are about thirteen to fifteen inches tall and weigh about fifteen to twenty pounds. They are a mix of Toy Poodle and a Golden Retriever.
The Miniature Goldendoodle is the result of breeding a Miniature Poodle with a Golden Retriever. An intermediate-size, Mini Goldendoodles stand anywhere from sixteen to twenty inches tall and weigh twenty to forty pounds. Many people who want a smaller dog prefer the size of the Mini since the Toy Goldendoodles can be too small for some.
Medium Goldendoodles are a size between Toy and Standard Goldendoodles. Medium Goldendoodles can vary greatly in size and are defined in various ways depending on the breeder. Breeders may also call them large mini Goldendoodles and Small Standard Goldendoodles.
Standard Goldendoodles are the largest of the breed. They are usually about eighteen to twenty-four inches tall and weigh forty to one hundred pounds or more. Standard Goldendoodles parents are a Standard Poodle bred with a Golden Retriever. Since they are large dogs, Standard Goldendoodles need more space so they can get the activity and exercise they need.
By one year old, Goldendoodles are almost fully grown. Smaller sizes may stop growing earlier, while larger dogs may still continue to fill out after their first birthday. By age one, they are close to their fully grown height and weight.
So if you have a Toy or Mini Goldendoodle, your dog will most likely stop growing much sooner. On the other hand, Standard or Medium Goldendoodles are usually fully grown at one year and will continue to fill out until around two years old.
The Doodle Side-Eye Stare
If you love a Goldendoodle, chances are you’ve been on the other end of the famous side-eye stare. The jury is out on what it really means. That ubiquitous glance of the Goldendoodle personality seems to say something more than the average face-to-face stare.
The Talent for Eating While Laying Down
@ZumaTheDoodle eating while laying down
You might think that eating while laying down is lazy. But for the Goldendoodle personality, it’s all about efficiency. Those long legs can make eating so tiring!
Just try stretching your neck down to reach a bowl on the floor for that long. To solve this problem, try elevating dog food bowls to make eating more comfortable for a doodle.
When it comes to feeding schedules, it’s wise to get into the habit of feeding your Goldendoodle at the same time each day. This helps promote an internal schedule.
Make sure the puppy food you choose includes enough calcium and phosphorous to support proper bone development. There many dog food brands on the market. Take some time to learn about the options and understand what is best for your Goldendoodle.
When reading the labels of dog food, make sure the first ingredient is real, whole protein from animals. Also, compare the calorie content between brands to make sure your food provides the right amount for your dog. Finally, you want a food with no artificial additives, such as artificial flavors, or preservatives.
A balanced diet is as important to dogs as it is to humans in order to have a healthy lifestyle. A dog’s digestive system can be sensitive to dietary changes, so gradually make any changes in types of food to your pup’s diet. You’ll want to watch for any irritations to your dog’s digestive system when transitioning to a new diet.
Playful and Fun To Have Around
While sticks are an all-time favorite, balls rank high on a Goldendoodle’s list of fun toys. Maybe because they’re sturdy and chewy at the same time. Zuma’s favorite balls squeak.
For most Goldendoodles, there’s nothing more fun than a rousing game of fetch with their human. A doodle will appear in your face, ball in mouth, at random times throughout the day. They’re always ready to play at moment’s notice.
Most Goldendoodles love traditional dog activities, such as playing fetch, taking long walks, and running around the yard. In addition, many of these playful dogs love water and can learn to swim. As long as they get the right amount of exercise, most Goldendoodles are obedient and easy to train.
Organized activities are a fun way to keep your Goldendoodle’s mind active. Consider agility training classes, canine good citizen certification, or scent work, just to name a few. You may also want to organize Doodle play dates in your neighborhood for a fun activity for you and your dog together.
Whether you’re a homebody, or you love to go out and explore, your Goldendoodle will be at your side for it all.
The Goldendoodle Back Sleeping Position
If there’s one word to describe a Goldendoodle personality, it’s relaxed. There’s no better example, than their standard back sleeping position. Maybe they like the coolness, or maybe it’s because most doodles really don’t have a care in the world. Or, they might just know that if a human happens to walk by, a tummy rub is highly likely.
The Ability To Sleep While Sitting Up
Whether they’re bored, or just getting some rest, Goldendoodles have a special talent for the sitting-while-sleeping position. Just give them a proper couch, and they might doze off right in front of you. Don’t take it personally, they’ll be ready to play a little later.
The Famous Goldendoodle Head Tilt
The Goldendoodle head tilt lets you know they’re listening. They seem to be fully aware of just how cute this is and how easily they can exploit it for a human’s attention.
Goldendoodles are expert at responding to our voices and mannerisms. They’re always taking everything in and recognizing the sights and sounds they associate with fun.
These best friends stay by your side through thick and thin. Eager to please, they are in tune with your emotions. They simply make perfect companions whether you want them to sit by your side, go for a long walk, or enjoy a good game.
Duped Doodle Parents
We don’t always ignore the bad behaviors of Goldendoodles, but when we do, it’s probably for good reason. We know the difference between loving a dog and spoiling it too much, right?
At the end of the day, the teddy bear cuteness just invites you to spoil a Goldendoodle. But don’t throw discipline out the window. Remember they are still dogs. Even if they try to convince you otherwise.
A Word About Choosing a Goldendoodle Breeder
Goldendoodles are often called designer dogs or a designer breed because they are not purebred dogs. They come in different sizes, ranging from the standard Goldendoodle to the medium Goldendoodle, to the mini Goldendoodle and miniature Goldendoodle.
Although they are not an American Kennel Club recognized breed, it’s important to make sure you avoid puppy mills and seek out a reputable breeder when looking for Goldendoodle puppies. To find a trustworthy breeder, it’s a good idea to refer to the Goldendoodle Association of North America.
Unfortunately, puppy mills are a big business. These are large, commercial breeding facilities of popular dog breeds where the animals live in poor, confined conditions. Puppy mills are abusive environments that mistreat dogs and provide little to no veterinary care.
Understanding the different types of Goldendoodles can make a big difference in deciding what type of dog is best for your family. When we first started thinking about getting a Goldendoodle we were confused about what all the terminology meant. We heard about F1 Goldendoodles, F2 Goldendoodles, and Multigens, but we didn’t know they were different types of Goldendoodles within the breed.
We had heard that Goldendoodles were a great non-shedding dog if you have allergies, and we thought they were all the same. We learned that there are different generations of Goldendoodles, depending on the mix. As a matter of fact, many people don’t realize that some Goldendoodles may shed in varying amounts.
Goldendoodles Have Different Types of Coats
Each type has some important characteristics. Especially when it comes to the type of coat.
There can be major differences between the different Goldendoodle variations. If you’re looking for a nonshedding or hypoallergenic dog, then it’s very important to understand the different types of Goldendoodles.
For example, our Goldendoodle, Zuma, is an F1b Goldendoodle. That means she is 75 percent Poodle and 25 percent Golden Retriever. She as a wavy coat that is extremely soft and fluffy, and she goes to the groomer every six weeks. Our other Goldendoodle, Kai, is also an F1b Goldendoodle, but he has a curly coat.
When it comes to the Goldendoodle personality, the one thing all Goldendoodles seem to have in common is their sweet disposition. Zuma is calm and very quiet. She’s smart and responds well to training. Kai is extremely intelligent with higher energy and barks more. He is also very receptive to training.
Goldendoodles are a Hybrid Breed
Goldendoodles originated in 1969 as guide dogs. A hybrid breed, they are a cross between a Golden Retriever and Poodle. The Poodle’s intelligence and non-shedding coat combined with the Golden Retriever’s even-tempered personality have made Goldendoodles popular dogs.
They’re also a popular choice for guide dogs and therapy dogs. In addition, they are kid-friendly, smart, athletic and affectionate dogs, with the best qualities of both breeds.
As a rule, hybrid breeds have added health benefits because they are a cross of two unrelated purebred lines. When unrelated breeds are mated, the first generation offspring are more healthy both physically and mentally than the parent breeds. This is known as “hybrid vigor.”
Goldendoodles often have this improved health, if their parents are responsibly bred with no hereditary problems. But, hybrid vigor is reduced with each generation.
The Best of the Poodle and the Best of the Golden Retriever
Because they have purebred parents of two different breeds, there is no guarantee that Goldendoodles will be the same size, or have the same coat texture, color or temperament every time.
For the most part, it’s the Poodle gene that causes Goldendoodles to come in many shapes, sizes, and colors. Poodles come in several colors and three different sizes: Standard (22-27 inches tall), Miniature (13 to 15 inches tall) and Toy (10 inches and under).
As a result, Standard size Goldendoodles usually weigh between 45 to 100 pounds, Medium Goldendoodles are 30-45 pounds, and Miniature Goldendoodles weigh between 15 to 30 pounds. They can be cream, red, black, chocolate brown, white, gold, gray, or a combination with spotted markings.
Goldendoodles can have tight curly hair like their Poodle relatives (like Kai), soft waves (like Zuma), or flatter and straight fur similar to Golden Retrievers. Although they usually don’t shed excessively, they need to be brushed regularly to prevent matting. In addition, they usually need regular trimming because their hair can grow over the eyes, around the tail, and between the toes.
Usually, the type of coat a Goldendoodle puppy has will depend on the variations of the parents, known as “generations.”
The different types of Goldendoodles are classified into these generations:
Golden Retriever + Poodle
The foundation of the different types of Goldendoodles is known as “F1,” which stands for first-generation. It’s the original cross between a purebred Standard Poodle and purebred Golden Retriever.
Interestingly, the genetics of F1 Goldendoodles are not as predictable as you might think. They don’t necessarily inherit 50 percent Golden Retriever traits and 50 percent Poodle traits. For example, they don’t always end up with a poodle coat, and their temperaments can vary between the even-keeled Golden and the high-strung poodle.
For this reason, F1 Goldendoodles are not always non-shedding dogs.
Moderate to High; Coat grows to 3-5 inches and needs brushing and occasional grooming
Wavy or Curly
Light shedding to nonshedding
F1 Goldendoodle + Poodle
Whenever you see the letter “b” in the different types of Goldendoodles, it stands for “backcross.” The mixture of an F1 Goldendoodle and Poodle, “F1b” Goldendoodles means they’re 75 percent Poodle and 25 percent Golden Retriever.
Generally speaking, the backcross makes it much more likely that the offspring will have the nonshedding Poodle coat. As a result, F1b Goldendoodles are usually more curly and require more grooming. They may also tend to have more of the Poodle’s personality traits.
Moderate to High; Coat continues to grow long and requires regular grooming
Wavy or Curly
Very light shedding to nonshedding
F1 Goldendoodle + F1 Goldendoodle
“F2” stands for second-generation, which means both parents are F1 Goldendoodles. Since they are a mixture of two hybrids instead of two purebreds, their appearance can vary widely. Therefore, some dogs may look more like Golden Retrievers while others may look more like Poodles.
Varies depending on the type of coat
Can resemble a Golden Retriever, or be wavy or curly
Varies greatly from shedding to nonshedding; not recommended for families with allergies.
F1 Goldendoodle + F1b Goldendoodle
F2b Goldendoodles are a second generation backcross. They are a cross of an F1 Goldendoodle and an F1b Goldendoodle. Generally speaking, they tend to have more Poodle genes, with wavy or curly coats and less shedding. As a result, they have a higher chance of being more high-strung like the Poodle and may need more grooming.
Moderate to High; Coat continues to grow long and requires regular grooming
Wavy or Curly
F3 Multi-Generation Goldendoodles
F1b Goldendoodle + F1b Goldendoodle
F2 Goldendoodle + F2 Goldendoodle
F1b Goldendoodle + F2b Goldendoodle
Also known as F3, Multigeneration Goldendoodles are a cross between two second-generation Goldendoodles. Because they’re 3rd generation, they may have less “hybrid vigor.” This is a natural result with more generations.
Varies depending on coat type.
Some will have straighter coats similar to a Retriever, while others will have soft wavy or curly coats.
Straighter coats tend to shed more, while curlier coats shed less.
When thinking about getting a Goldendoodle, it’s important to learn as much possible about this hybrid breed before you take on the responsibility. I recommend getting a book like this one first. I own this book, and it will help you make sure this is the right type of dog for you. Plus, if you decide to become a Goldendoodle owner, you will refer to it frequently as your dog grows.
To summarize, when you’re deciding between the different types of Goldendoodles, it’s important to beware of unethical breeders no matter what type you choose. You want to check the lineage of their puppies to ensure they are not breeding dogs who may be closely related.
As Goldendoodles become more popular, puppy mills and the risk of inbreeding goes up. Look for ethical breeders who create distant “lines” and don’t repeatedly breed generations of related dogs. Above all, it’s important to find a responsible breeder who is committed to breeding healthy dogs.
You might be asking why you’re seeing articles about Goldendoodles and Doodle breeds on a B2B small business writing website. I do this for two reasons. The first and most important reason is that I absolutely adore Goldendoodles. Our family Goldendoodle, Zuma, is a truly special dog. Our newest addition, Kai, is an absolute treasure.
One of the best tips for writing well is to write about something you know and love. So my reason is simple. I could write about Doodles all day log because I’m passionate about them.
The second reason I write about Doodles here on this website is this:
It’s my way to practice what I preach.
Here’s what I mean.
Writing for SEO
To put it simply, when you provide useful content on your website, people find you on the internet. Plus, it gives you a steady supply of unique content to promote across your social media.
I talk more about why creating content is so important for your business here.
While it may be tempting to constantly sell your products or services in your blog posts, it’s not the best idea.
People are not likely to read that.
Share Expert or Insider Knowledge
Instead, write articles around a topic that’s related to your business that help your customers answer a question or solve a problem. Starting a blog is one of the best ways to provide expert knowledge, and share your advice, tips, and hints.
Over time, people will view you as a resource — not just a salesperson. As people share your articles, you’ll get backlinks — which helps Google see your site as a great resource.
Include relevant keywords for SEO, and in time, your site will climb in Google in search rankings for that topic.
Put Your Website to Work For You
Your website’s job is not to just be an online brochure. It can do more than just look good. If your blog posts are easy to find, helpful, and maybe even fun to read, they will draw more people to your site and convert to more sales.
Like everything else, writing blog posts gets easier the more you do it. Eventually, it becomes more and more natural. This is especially true if you’re writing about something you’re passionate about or have expert knowledge in.
Choose a Niche You Where You Can Compete
So back to why I write about Goldendoodles here on my blog.
The topics of content writing, content marketing, and blogging are highly competitive terms to rank for in Google search. Articles from Moz or Hubspot will outrank mine every single time.
For small businesses, it’s more worthwhile to pick a niche where you can compete. Choose a topic that gets enough search volume that people will read it, but not so broad that it’s too competitive. I cover more about choosing a topic here.
The Content Writing Solution for Small Businesses
My solution as a small business is to write about Goldendoodles.
It’s not a sub-topic of my actual business, but I think it will illustrate the concept well on my own blog.
And while I do this, I’ll share everything that happens with my own SEO — the good, the bad and the ugly, so you can see firsthand what exactly happens.
My goal: to teach by example.
So don’t be confused about the Goldendoodle posts on a freelance writer’s website. Someday it will make sense.
In the meantime, you can look forward to all kinds of fun and interesting articles about Goldendoodles and other Doodle breeds.
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“I should start blogging. I want to create a podcast. I’ve thought about posting some videos on YouTube.” You’ve said this to yourself time and again.
As a small business owner, the urgent demands of the day distract you. Another day goes by, a month goes by, and you still haven’t written one word, or even thought about what you would say.
You have a business to run. Time is money.
Is blogging and creating content for your small business really worth the time? Advertising has worked well, and you’re skeptical that blogging would even work for your business. Creating free content seems like it takes more time than it’s worth.
This couldn’t be further from the truth.
Why? Because once you publish your own online content, it can live forever. You don’t have to pay for advertising. And in five years, you’ll wish you did.
If you do it yourself, the only cost is your time. With your own sweat equity, you can build something valuable. That’s why it’s so important to use your time efficiently.
The biggest takeaway: creating content the SINGLE most important activity a business should be doing today to build a brand. He also says the time is NOW. It’s so important he says that if you have employees with any downtime, they should be creating content for your brand.
Podcasting Packs a 1-2-3 Punch For Creating Content
He says, “Podcasts are being consumed at a remarkable rate… If you can start a podcast around the thing you do, I highly recommend you get started. Even if you have 1,000 people listening — you don’t have to be a top 100 podcast — you just need the people you’re trying to reach.”
“Podcasting is The New Blogging”
Gary Vee’s advice is backed by data from Edison Research. Their study, The Podcast Consumer 2019, uncovered that podcasts are now being adopted by the majority of Americans:
51% reported they have ever listened to a podcast
32% had listened in the past month
nearly 1/4 of Americans listen to podcasts weekly
40% of Americans age 54 or younger listen to podcasts monthly
54% of podcast listeners said they were more likely to consider the brands they hear about on podcasts
Perhaps even more telling is that these numbers are up significantly from one year ago. In 2018, Seth Godin said “Podcasting is the new blogging,” and it looks like it’s here to stay. In the past year alone, 64% more Americans have discovered podcasts. Once a majority adopts something, its popularity ramps up. Podcasting is now becoming mainstream.
So if you weren’t one of the blogging pioneers of 2002-2006, there’s still time to jump on the podcasting bandwagon.
Another benefit of podcasting: You can repurpose it to create two more types of content. You get three pieces of content for the price of one. You can film your podcast to create video content for YouTube, LinkedIn, and Facebook. Then you can transcribe your podcast to use as a blog post.
Here’s a quick and easy way to use Google Docs to transcribe your podcast into a blog post:
Open Google docs and create a new document. Turn on the voice recognition microphone. Play your recording, and it will start transcribing your podcast or video. You’ll need to go through the document and clean it up, but you’ll have a written document you can transform into a blog post.
Why Blogging, White Papers, and Ebooks Are Good For Your Business
Here are some statistics that prove a blog for your small business is a wise move, no matter what industry you’re in.
Websites that have a blog tend to have 434% more indexed pages. When your website has a lot of content, search engines will recognize it as a resource.
61% of consumers have made a purchase based on a blog post.
82% of consumers enjoy reading relevant content from brands
70% of consumers learn about a company through articles rather than ads
Blogs influence purchase decisions even more than social media
As a small business owner, you need to decide what you could accomplish with a blog. Business building content comes in many shapes and sizes, depending on your industry. The purpose of one piece of content can be different than another.
If you sell a complex product that requires explanation, you need a white paper to explain it in a way that helps your customers make a decision. Maybe you need to help your audience understand an issue in a new way that helps them discover a solution.
Some examples of how to narrow a content topic for your small business
To illustrate, let’s look at a few examples of how to think about topic ideas around a particular business or industry.
Business Topic Example 1
Joe sells an epoxy for factory room floors. This product looks very similar to its competitors, but he has case studies that show his product is more durable than any other epoxy on the market. A white paper or blog post that explains the case studies would help Joe prove the advantages of his product over the competitors. Informative articles on topics around factory room safety would enhance his brand authority. Because his product is unique in his industry, free content would help Joe provide more information to his ideal customer.
Business Topic Example 2
Susan owns a local dog training service. She has a unique approach to training and has had very successful results. Her private service is highly personalized and is more expensive than the group classes offered at local pet stores. Blog posts would allow Susan to engage and connect with local dog owners on a more personal level, educate them on her training methods, and build her credibility. An ebook that highlights success stories from graduates of her program, and offers training advice and tips on handling common behavior problems would help her audience get to know her and what makes her unique.
Do you want more people to visit your site? Call your office, or walk through your doors? Then, yes, you should start blogging. Yes, you should have a free e-book available for download on your website.
Of course free content doesn’t convert visitors into customers by itself, but it packs a lot of value to your bottom line by driving traffic to your website, improving your authority, and building your credibility.
Yes, creating free content is worth your time.
You just need to do it efficiently.
Decide On Your Content Goals
With this in mind, you’ll want to determine both your qualitative and quantitative goals for your content. This will help you track the return on the investment of your time. Are you primarily interested in driving more traffic to your site?
Are you looking to grow an online following that’s engaged with you or your brand? Do you want to convert more customers? You can measure:
the percentage increase in web traffic
the percentage increase in social media followers
the number of leads each month
the increase in sales each month
As a result, your goals will help you determine what type of content you will create. You should always be asking, “Will it help achieve my business goals?” If the answer is no, you need to re-think the idea.
But no matter what, you need to create content.
“If you do not produce words, pictures, and videos for a mobile device, you are fundamentally irrelevant, and you’re declining in your business opportunity on a second by second basis.”
Understand What You’re Best At
It’s important to realize that doing what your most comfortable with will make the process easier. How do you communicate best? You may be a good writer, but you might be a better speaker.
Are you less comfortable on camera, but you can communicate well on audio? Once you discover the best form of communication for you, do that first and repurpose it into other forms.
Create a Content Calendar
So how do you get started planning content that helps you achieve your business goals?
It starts with a content calendar.
To put it simply, a content calendar, or editorial calendar, is just a schedule of what content you will publish and when. It’s a plan that keeps you on track so that you can actually follow through.
It’s the key to consistently creating new content, posting to your blog, and staying in touch with your ideal customers. It helps you consistently deliver a variety of content to your audience. Without a thoughtful content calendar, you create random content without purpose.
Your Content Calendar Is Your Brand’s Programming
Think of your content calendar as your brand’s programming. If you think of it as a broadcasting network thinks of their programming, it will force you to plan ahead. It will help you focus on quality, not quantity. It will give you an overview of everything you’re producing, so you can stay relevant to the needs of your audience.
Most importantly, it will save you time, keep you organized, and is the vehicle that keeps your team on the same page.
To that end, you can set up your content calendar in a variety of ways. It can be as simple as a paper calendar, Google Doc, or spreadsheet, or you can use tools such as:
If you take the time to develop your calendar for 6-12 months in advance, you can plan your podcasts, write articles, create guides, or any other content ahead of time, so that you’re maximizing your time. Once it’s published, the cost of your content is zero, and it works for you 24/7.
How to Innovate Your Message and Find Relevant Content Ideas
In effect, the most valuable content fills a vacuum that’s missing in the market. You can cover a topic that nobody else has written about, or you can cover it more thoroughly than anything else that’s already out there.
So don’t focus on what your competitors are talking about; focus on what they’re not talking about. Bring your brand to life with its own, unique personality. Build trust by staying in front of your ideal customers. People are willing to support smaller brands as long as they feel they can trust them.
Step 1: Brainstorm a List of Customer Questions
To get started, think about the questions that your customer may be asking and how you can answer those questions. You may have a great idea in mind, but if nobody wants to know about the topic, it doesn’t make sense to add it to your calendar.
What is your audience most interested in? What is their most acute pain point? What are the most frequently asked questions? Make a list of everything you can think of.
Write down these topics and build your content calendar around these ideas. Think about rotating the subjects around different products or services.
For example, a Med Spa may cover topics such as:
Is Botox safe? Is Coolsculpting painful?
How long do the results of Microneedling last? How much do Hydrafacials cost?
Step 2: Ask for Input From Sales and Customer Service Staff
In addition, there may be some questions your customers are asking that nobody is answering. Sales and customer service team members are interacting with your clients regularly. They may be coming across repeated problems or answering the same questions all the time. They hear customer concerns and fears. What are the biggest sales obstacles they encounter? What is the most common reason potential clients hesitate on purchasing the product or service?
Listening to your customer is one of the most important content-generating tools you can use. More importantly, it’s just good business.
Step 3: Ask Your Customers
Along those same lines, foster community among your clients. Whether it’s through social media, or on your blog, ask them what they would like to see you write about next. People love to be a part of the process, and involving them along the way ensures they will be interested when you publish it.
By connecting with them in a new way, they’ll be more enthusiastic about your blog and will be more likely to share it. This can help attract new customers and generate interest in working with you.
Step 4: Do a Google Crosscheck
Next, do a Google search to discover what might already be out there on the topic. How are others currently addressing an issue? How might you answer it differently? How can you cover it in a more complete way?
Step 5: Let Your Competitors Inspire You
Frequently, a competitor may discuss an idea that could be elaborated on more fully. You could then talk about that same topic in a more in-depth way. Visit your competitors’ YouTube channels and look for videos that had a lot of views or comments. Read the viewers’ comments.
Again, what are they not talking about?
Were there any questions you could answer? What other discussion topics emerged?
Step 6: Cover Many Perspectives of One Topic
Similarly, you can look for topics that have varying perspectives. By addressing several sub-topics in addition to the original topic, you increase your level of expertise and improve your credibility.
At the same time, it’s useful to research articles from your industry that people share the most. There are several tools to help you do this. You can use:
Using these tools, you enter a search term and they show you what content was shared the most around this topic. You can see the popularity of a given topic before you ever write one word. Knowing what topics already have an audience makes the time you spend creating content worth your time.
There’s no benefit in writing to an audience that doesn’t exist.
One of my favorite tools is Answer the Public. You type in a keyword and it gives you the questions most people are asking around popular search topics. You can come up with countless articles just by answering these questions.
Step 8: Do Keyword Research
Keyword research is one of your first activities for SEO. Investing the time to find the best keywords will help make your blog more likely to appear in Google search results which in turn helps generate more traffic to your website.
You want to identify keywords that have the best opportunity without being too competitive. They are usually specific topics within a larger topic and are known as “longtail” keywords.
Here is an example of a long-tail keyword for a Nutritionist: If you were to write about “Healthy Eating,” you would be competing with authorities such as the Centers for Disease Control, or Healthline.
However, you can aim to rank for long-tail keywords such as, “Healthy Eating for Single Moms” or “Healthy Eating for Single Moms on a Budget.”
Some tools you can use for keyword research are:
Create Cornerstone Content
By creating various forms of content around related, long-tail keywords, Google will see that your website offers high-quality, specialized knowledge on a given subject. Eventually, you can combine all of these specialized pieces of content into one larger piece of content, such as one long blog post.
This is called “cornerstone content.” When you consistently focus on a large number of highly specialized topics, it becomes more likely to rank on Google’s page one for the larger, more competitive keyword. So, fill your editorial calendar with content around similar long-tail keywords!
Keyword research tools will help you identify long-tail keywords. You can also use Google Related Searches for clues. If you type in a keyword in the Google search bar, you’ll notice related searches below. Google Trends will also show you if a topic is increasing or decreasing in search volume.
You’ll want to set up an area on your content calendar that includes your chosen topic and the keywords you’ll be targeting.
Step 9: Set Your Schedule and Stick To It!
One of the most important pieces of your content calendar is setting a regular schedule for publishing your content. Even if it’s only once a month, publishing needs to be consistent. You can “batch” the work by creating each form of content ahead of time and schedule them to publish on a regular day.
It can be every week, twice a month, or once a month. Your content calendar will help keep you on track. Choose what is realistic for you to do consistently. Quality is more important than quantity.
Step 10: Decide Where You’ll Share Your Content
Once you publish your content, it’s time to share it. On which social media account should you share? It depends on where your customers are. Here are some examples:
If you offer a B2B Service, share your articles on LinkedIn. You can syndicate your articles on your LinkedIn profile and gain a subscriber base there. (Key tip: In this video, Gary Vaynerchuk talks about how LinkedIn is like Facebook was in 2011 — it’s no longer just for business content. So don’t miss out on the rewards that exist on LinkedIn today.)
Join Facebook groups related to your business or industry and contribute to the group whenever you can. In order for your articles to be well-received, you need to be an active member of the group. That means you answer questions and contribute to discussions in a genuine way. Otherwise, you’ll come across as self-serving and spammy.
Serve Your Audience Instead of Yourself
Don’t forget your email list. You can send your blog posts as a newsletter to your email list, send a link to your latest video tutorial. The main point is to serve your audience, rather than focus on serving yourself.
Also, remember some of your content can be short and simple. It can be as simple as sharing your thoughts and observations on Twitter or replying to comments on your Instagram posts. Interacting on social media enhances and builds your brand.
Creating Content Is All About Efficiency
Time and money. Yes, they are limited resources for small businesses. That’s why you must use every resource at your disposal to stay relevant in today’s rapidly changing economy.
As with every other aspect of running a small business, creating content is all about being efficient. That means you should have a plan, delegate where you need to, outsource where you need to, and use the right tools.
Many people are confused about the ideal length of a blog post. To learn more about that, you can read more about that subject here.
Create Content Now: In 3 Years, Your Future Self Will Thank You
In summary, while you may think of creating content as a non-core business activity, it creates enormous value in building a brand. Content rewards you on a compound basis and is one of the most powerful assets you can create.
“The answer to your biggest upside or ambition is to make content. As much of it as humanly possible. And make it where people actually pay attention so they become aware of what you want them to know.”
You can discover more about content writing fundamentals for small businesses here.
If you’re not a fan of research, you’re not alone. But, you must do the right research to sell more books. You may feel stagnant spending hours researching something. You may prefer “doing” over researching.
But when it comes to writing a non-fiction book, research is a huge part of the doing.
I know. Research is unsexy.
But when it comes to self-publishing a book, research is well worth your time.
The only caveat is this: You must plan your research out ahead of time so that it doesn’t become a time-wasting trap. You don’t want to steal away precious writing time with inefficient, unorganized research.
The right research doesn’t just happen. It takes a plan.
Types of Research When Writing A Non-Fiction Book
When planning your book research, you want to research two things about your topic idea:
Its viability as a book for sale on Amazon
The actual subject matter of your topic
Research and Validate Your Topic Idea
One of the most common mistakes new authors make when self-publishing on Amazon is not researching their book topic based on Amazon’s algorithm. When you properly research your book topic instead of wishing and hoping, people find your book, and you set it up for success.
Research Amazon Best Sellers
Researching a viable book topic is all about tapping into what shoppers on Amazon are searching for.
A good starting point is to check out the Amazon Best Sellers. Here’s how: Do a Google search and type in Amazon Best Sellers. Then go to the Books category. Scroll through and see the different categories of what’s popular. This will give you a good idea of what’s popular and what’s trending to try to spark some creativity on what you might want to write about.
So, if you look under Business and Money the number one bestseller is often Seven Habits of Highly Effective People. Then you can take it down to a specific category, such as investing. This will give you a very good picture of the topics that are actually selling. Keep moving down to more specific categories.
For example, if you go to Real Estate, you could then look at Job Hunting and Careers. Within each category, there are all kinds of sub-topics, so you can really drill down into some very specific areas. Keep going through this exercise to generate a list of ideas.
Use Research Tools
You can also choose to invest in a Kindle keyword software tool such as KDP Spy, Kindle Samurai or KDP Rocket. I personally use KDP Rocket. By using one of these tools, you can write a book knowing that there’s actual demand for your idea before you start writing. You can also see how competitive certain niches are and whether or not they’re worth your time.
When writing a non-fiction book, there are tricks to speeding up the process, as I talked about in Secrets To a Super Speedy First Draft. Doing the right research plays a big role in saving time. It helps you know what topics are worth your time. This will help you become more successful more quickly.
Your topic will also dictate the amount of research you’ll need and the length of your book. A highly technical topic will obviously require more research than a topic that’s based on your own personal experience. If you’re not sure how long your book should be, I talk more about that in the Ideal KDP Book Length for Non-Fiction.
Gather Credible Information for Your Topic Research
The second type of research is the actual content of your book. When performing this type of research, you want to have a system to organize all of your research. When writing a non-fiction book, you can interview past clients, other experts in your niche, or reference other books on your topic.
Put together a system where you can refer to all of this information in one central location. It can be in whatever format you like, in Google Docs, Evernote or Asana — whatever works for you. The point is to have a system to stay organized and a place to find what you need when you need it.
Use Primary Sources When Writing A Non-Fiction Book
It’s critical to consult trustworthy sources for your research, especially when writing a non-fiction book. You want to rely on primary sources as often as you can. That can be direct information about a topic in the form of eyewitness accounts, historical documents, statistical data, speeches, autobiographies, surveys, interviews, and letters, etc.
Remember, Wikipedia sources content from the public, which means it is not a primary source. Its information is not always 100% accurate. When writing a non-fiction book, do some preliminary reading to get more familiar with the information that’s available on your topic. Remember to read with your end goal in mind. While something might be intriguing or interesting, it might not be useful for your purposes.
Execute Your Research Plan
So when you’re writing a non-fiction book and the desire to research eludes you, think about these sage words from Ryan Holiday:
“Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory.”
Remember, there is power in knowledge and information. When you validate your topic and include the right information, you will write a quality book that sets you up for success. So, do your research efficiently and expertly. Who knows? You may even learn to love it in the process.
What is the ideal KDP book-length when writing a non-fiction book? Is a long book better?
Many would-be authors worry that readers will not take a short book seriously. In fact, the average nonfiction book on Amazon is 10,000 words, which translates to 80 pages. Many of the misconceptions on the ideal book-length are leftover from outdated publishing industry standards. In years past, a thick book spine was the advertisement for the title on a bookstore shelf. It represented more shelf-space and made it more visible to shoppers. Not so today, especially when it comes to self-publishing. Most self-published books today appear online, and they get the same amount of listing space on Amazon as a 1200 page book.
Consider Writing A Series of Shorter Books
If you’re writing about a lengthy topic, you might want to think about breaking your topic down into a series of shorter books. Rather than spending many months writing one long book, you can write several short books over a period of time.
While there is no minimum or maximum length for self-publishing on Amazon, I personally recommend at least 10,000 words for non-fiction. That said, if you can cover the subject effectively with fewer words, do that. The point is, your book should provide the information the reader expects. No more, no less. Evaluate your book’s length based on your readers’ needs and the questions they’re asking. Don’t fill space just to have a certain number of words. Answer your readers’ most pressing questions and solve their immediate problems.
In the post, Secrets to A Speedy First Draft, I talked about my Note Card writing system for making your writing go much faster. If you followed that technique, go back to your stacks of note cards and see if you can organize them in different ways. Try to come up with a series of shorter book topics that you can self-publish on Amazon. For more tips, download my Faster Writing Cheat Sheet.
Consider How Length Impacts Your Printed Book
It’s important to realize there are some page restrictions for printing and binding a paperback book. When setting up your print file on KDP, Amazon will notify you if your book is not thick enough for the title to appear on the spine. Also remember, a large number of pages means higher printing costs. That means you would need to charge a higher price in order to make a profit.
Position Your Book For Kindle Short Reads
Amazon does not make all categories available to self-publishers. You’ll see a list of category selections when you first set up your book on Amazon, and you’ll notice the open categories will change from time to time. If you write a high-quality short book, Amazon may automatically place your book in a restricted category called Kindle Short Reads. This is a hidden category that you won’t see among the category choices when first uploading your book to KDP. A book is considered a Kindle Short Read if it takes the reader anywhere from 15 minutes up to 2 hours to finish it. The page count can go up to a hundred pages, or less.
Because this category isn’t open to everyone, it will have less competition. So, if you write a high-quality book that ranks in Kindle Short Reads, you may be able to target more categories, keywords and build a bigger audience more easily. When my books earned a spot in these categories, they ranked higher for certain keywords and categories. I wasn’t even aware Kindle Short Reads existed until the day I noticed my book was placed there, but I was happy to learn about it!
When writing your book, you can position your book to fit the Kindle Short Read parameters. Over time, if Amazon does not automatically place your short book in this category, contact Amazon Author Central and ask them to consider it as a Kindle Short Read. To do this, complete the Contact Us form on your Amazon Author Central Page. Make sure to include your ASIN (your book’s Amazon number) and specify if this request is for an ebook, paperback book, or both.
Set Your Target Number of Words
By setting a predetermined length for your book, you’ll write smarter. You’ll avoid wasting time. You won’t write more than necessary, and you’ll eliminate extraneous information. When you have an idea of how long you want your book to be, you’ll write faster and more efficiently. To learn more, watch my video tutorial below.
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