Building A Story Brand, by New York Times best-selling author Donald Miller, is the ultimate how-to book on helping customers understand the compelling benefits of your business. The key: simplifying your message. This book shows you exactly how to creatively develop and execute the story of your team and serve your customers with a passion. Use the universal elements of the power of stories to dramatically improve how you connect with customers. I only recommend services or products I personally use, and that’s why I highly recommend this book. I regularly refer to this book as my go-to resource for content writing.
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